Okay, after listening to about all the TikTok recruiting buzz, I believed it was lastly time to take a deep dive into it. I’m not a TikTok person, so I believed for the aim of this weblog, I have to obtain the app! Upon login, I used to be instantly blasted with a video. It took a second to orient myself as random movies flashed on my display, however quickly after I used to be swiftly navigating across the app. I checked out trending hashtags and movies, then unexpectedly, I discovered myself laughing aloud! From males doing dramatic jumps off of ledges for pizza rolls ready for them at house, to a girl recording a video concerning the co-worker you might be irritated with throughout Zoom® conferences, I used to be simply (and shortly) entertained.
I then determined to get critical, and seek for “profession recommendation”, since that was a latest hashtag trending on TikTok (and that’s most likely a bit extra related for this weblog than a video displaying somebody working house for pizza rolls.) What I believed can be a collection of extra critical movies, had been really extra movies that made me snort out loud! I wasn’t anticipating profession recommendation to be each academic and entertaining! May TikTok actually be a great place for recruiters to dabble into, I believed?
On this weblog, we’ll check out what TikTok may imply for recruiters: Is it actually the precise platform to be recruiting on? What are the advantages of utilizing it? What sort of movies do you publish on it? What are somethings you might want to think about earlier than utilizing it? We are going to look into all of those questions and even discover the rumored new job service that TikTok is presently piloting.
First, what’s TikTok?
Earlier than downloading the app, I knew what TikTok was, however you by no means actually know the way it works till you utilize it first-hand. In case you are very a lot not accustomed to TikTok, it’s a social media utility that lets you create quick kind movies. To your movies you may add results, filters, improve pace, add a background, splice movies collectively, and extra! In case you are viewing movies, you may view by subject, trending hashtags, seek for hashtags or subjects, and even comply with customers. You’ll find all types of movies on the appliance from dancing movies, to pranks, to tips on how to movies, to movies for simply pure comedy. There’s not one kind of TikTok video on the market!
That is cool, however what’s all the thrill about?
In 2020, TikTok turned essentially the most downloaded app worldwide, overtaking Fb, Instagram, and Zoom.(1) The App Annie State of Cellular report reveals TikTok is presently on observe to hit 1.2 billion lively customers in 2021. Demographic sensible, 78% of TikTok customers are underneath 39 with 30% falling between the ages of 20-29 primarily based on a latest report printed by Statista.(2) Whereas the age group is youthful, what’s vital to notice is that Millennials and Gen Z’s have gotten the most important demographic within the workforce as Child Boomers retire. Millennials have already grow to be the most important group of pros within the U.S. Labor Drive, making up 1/3 of workers.(3)
If one factor is for sure from these stats, TikTok utilization is quickly on the rise, particularly for youthful generations. Firms need to have the ability to get in entrance of the precise candidates for opportunities, which is why extra staffing and recruiting firms have flocked to TikTok, the place the most important demographic within the workforce is spending their time.
How are firms utilizing TikTok for recruitment?
Regardless of what the statistics present, TikTok can nonetheless seem to be an uncommon place to spend time recruiting candidates. How do you strategy potential candidates on TikTok? What sort of movies do you have to publish? Beneath are just a few completely different video concepts that firms can attempt to entice expertise:
Promote Jobs Utilizing Hashtags
HBO promoted a job on TikTok utilizing the hashtag #HBOMaxsummerintern and obtained 300 functions.(4) The clothes model Hollister additionally experimented with TikTok to recruit job candidates. They created a promo video with singer Montana Tucker to encourage functions for a social media place. Job candidates had been inspired to make use of the hashtag #HCoHireMe and publish a video that brings a t-shirt to life.
Whilst you is probably not a big company like HBO or Hollister, these are good examples of among the methods you should utilize hashtags on TikTok to both complement a video you might be posting a few job or encourage others to publish a video utilizing your hashtag.
Suggestions and Profession Recommendation
Firms can even publish movies providing job search ideas and profession recommendation. Once I looked for “profession recommendation” on TikTok, an entire plethora of movies popped up! Those with the very best views although made the movies participating. They do not essentially must be comedic, however you need them to be fast-paced and charming. Movies which might be 60 seconds or much less are preferrred. TikTok movies can solely be 15 seconds lengthy (when recording on TikTok), however you may string 4 15 second movies collectively. You can also make these movies fascinating by including textual content, filters, and backgrounds. In case you are stringing 15 second movies collectively, you may even think about using completely different backgrounds or taking pictures them from completely different places.
This was an entertaining video I got here throughout that includes recommendations on rewriting a retail resume! It is participating, comedic, but additionally actually informative and affords good recommendation on methods to enhance a retail resume.
Behind the Scenes/Day within the Life
One other sort of video that staffing and recruiting firms can report are “Behind the Scenes” or “Day within the Life” movies. These might be movies that both function your organization or a shopper you wish to fill a place for. If you wish to promote your organization, you may function recruiters as model ambassadors discussing how the method works when candidates work together with your firm. You may even function movies discussing the advantages of working together with your firm and how one can assist them.
On the opposite aspect of issues, staffing and recruiting firms can take movies for his or her purchasers a few job discussing the “day within the life” of that place and “behind the scenes” data on how it could be like working for that firm.
Model Consciousness and Challenges
Firms can even publish movies for simply pure model consciousness! Is there something enjoyable you might be doing at your organization that’s completely different and would make you stand out out of your opponents? Maybe it is celebrations you might be having at your workplace that highlights your organization tradition. Or perhaps there’s a problem you might be having at your workplace that you simply need to prolong to others. Chipotle was one of many first firms to draw expertise by going viral.(5) The corporate posted a video that confirmed an worker touchdown a lid on a meals container. This led to a lid-flip problem that produced over 110,000 video submissions. Chipotle acknowledged TikTok’s impression on model consciousness and landed up making a recruiting technique only for TikTok.
TikTok is unquestionably a platform that lets you get artistic. Inside your TikTok recruiting technique, discover methods to include movies that units your model aside!
What are the advantages of utilizing TikTok?
To date, we explored just a few completely different video methods to experiment with on TikTok, however you might be questioning what are the advantages of utilizing TikTok compared to different extra conventional recruiting strategies. Listed below are some advantages:
Seeing and Listening to the Candidate
When you’re browsing by a pile of resumes, you may’t inform the character of every particular person. Some might even blur collectively after some time and it is onerous to inform aside one from the subsequent. TikTok permits candidates to publish movies about themselves, which actually lets you perceive the character of every candidate, see the individual, and really feel their pleasure for the place.
Humanizing Your Firm
Apart from seeing and listening to the candidate, it additionally permits firms to humanize your model. Candidates can see recruiters speaking to them head to head concerning the job, which might be extra interesting than if that candidate would simply be in your web site studying the job description. It additionally offers candidates the chance to see the recruiter they’d be working with earlier than making use of for the job.
Attracting Younger Expertise
TikTok can also be a means for staffing and recruiting firms to succeed in a youthful viewers. If there’s a sure industry that’s struggling to draw younger expertise, TikTok might be a technique to seize the eye of youthful generations. As we all know from the start of this text, over 78% of TikTok customers are 39 and underneath, so it could be a candy spot for firms to seek out these youthful candidates. Contra, a job platform for freelance employees, stated that between 80 and 90 p.c of its Gen Z customers arrived through its TikTok or Instagram Reels.(4)
Paid advertisements
TikTok affords paid advertisements as effectively that lets you goal content material primarily based on gender, age, location, and pursuits. This offers you a chance to succeed in people who in any other case would not have come throughout your model. In case your content material is related and charming they may come again to your model and perhaps even comply with you!
What do you have to think about earlier than utilizing TikTok?
As with every part, there are somethings you’ll want to think about earlier than including TikTok to your recruitment technique.
Movies May Not Be Seen
TikTok chooses movies “For You” primarily based on movies that you’ve preferred, shared, re-watched, or commented on. It additionally reveals movies to individuals primarily based on location, so utilizing location-based hashtags might help get your movies in entrance of individuals primarily based on places you wish to goal.(6) That is good for the truth that you do not want TikTok customers to comply with your organization to be able to be seen, nonetheless, for the reason that content material is so area of interest and focused it could not present up in entrance of candidates.
Customers Do not Use TikTok Essentially to Search for Jobs
Whereas some job seekers may use TikTok for profession recommendation, most customers aren’t utilizing TikTok with the intent of discovering job opportunities. When somebody makes use of LinkedIn® or views a job board, they go there with the intention of in search of job opportunities. Some customers could also be turned off by job-oriented content material. A survey carried out by Tallo discovered that 63% of surveyed highschool and faculty college students stated they would favor employers to contact them on knowledgeable social media web site, similar to LinkedIn.(7) Some thought it was awkward to be messaged on TikTok a few job alternative.
On the distinction, individuals have proven curiosity in content material that focuses on profession recommendation. This might be an space for firms to focus a few of their content material technique on for model consciousness, along with, posting about job opportunities 히어로.
Not Everyone seems to be Artistic or Videogenic
In case you are in search of candidates to submit movies for job opportunities, you’ll want to do not forget that not everyone seems to be “videogenic” or enjoys taking movies of themselves. This may occasionally deter nice candidates from making use of as a result of they do not need to undergo the method of making a video. Additionally, it is vital to notice that not everybody is nice at taking movies or has the artistic expertise for it! A professional candidate might give off the mistaken impression in the event that they submit a foul video as a result of they are not used to speaking on camera.
For a Youthful Viewers
Whereas one of many benefits is that TikTok may assist goal youthful expertise, you additionally need to do not forget that a draw back is that it’s meant for a youthful viewers. You will not be capable to use TikTok to recruit for each place, particularly in case you are seeking to recruit for a extra senior degree function. Some jobs might naturally be a greater match for an older demographic as effectively. Earlier than promoting jobs on TikTok, you need to think about, if that chance is an effective match for a youthful viewers, in any other case it will not be price your time selling it on TikTok.
TikTok’s New Job Service
Along with methods firms can presently use TikTok for recruitment, sources inform Axios, that TikTok is piloting a brand new instrument for firms to recruit candidates on. This system would enable firms to simply join with candidates and candidates can use it to assist them discover jobs. This system would not be built-in throughout the TikTok app, however would as an alternative be a separate webpage that may be accessed by TikTok. The service would enable candidates to publish video resumes and provides an elevator pitch, as an alternative of submitting a standard paper resume. The service is presently being examined by a beta group.
The thought for the job service was sparked by the hashtag #careeradvice, which gained robust momentum at first of 2021 with greater than 80 million views a day by the center of February.(4) TikTok then realized that the platform isn’t just for leisure, however can be utilized to study one thing new or achieve a brand new ability. Time will inform whether or not the service can be launched, however TikTok exercise reveals there might be a requirement for a TikTok Job Service, which might give staffing and recruiting firms much more motive to make use of the app for recruitment.
To make use of TikTok or to not use TikTok?
So, we come to the million-dollar query. Ought to TikTok be used for recruiting? The cliffhanger lies with you. As we are able to see there are each execs and cons of implementing TikTok into your recruiting technique. If you wish to experiment with it, I do not see how any hurt might be performed, except for not having the ability to achieve again beneficial time whether it is unsuccessful. Earlier than utilizing it although, keep in mind the objects to think about, and likewise take into consideration the demographic you might be recruiting for. If most of your recruits are over the age of 40, then it may not be the most effective platform to check out, nonetheless, when you additionally recruit youthful generations, it could be one thing to look into.
I’ll depart you with one final TikTok video and that’s from an skilled TikTok person himself on “The best way to be TikTok Well-known!” (when you so select to need to be!)
Sources
- Appfigures
- Stat appeared in Rewire. Initially, got here from the Statista report.
- Business Information Each day
- Washington Submit
- Staffing.com
- FireFish Software program
- Tallo
